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About Petitudo

15 Years of Gentle Trust

For 15 years, PETITUDO has cared for Singapore’s pets with gentle, natural expertise — growing together with our community since 2011.

Inside the Petitudo grooming studio
Our Story

Part grooming studio, part natural-ingredients lab

Petitudo started as a hands-on pet grooming studio in Singapore and, over 15 years, grew into a one-stop pet wellness home — combining all-natural grooming and spa services with our own line of chemical-free skincare for pets. By day we’re a neighbourhood grooming studio; behind the scenes, we’re constantly refining natural formulations so every furkid who visits leaves cleaner, calmer and free of toxic residue.

Today, Natural Go-Go — our own shampoo, conditioner and spa range — is trusted by pet parents across Singapore, and distributed through partner pet stores island-wide.

2011Founded in Singapore
15+ yrsServing Singapore
38+Natural products
Brand Positioning

A community-trusted heritage brand

Not just a groomer. Not just a product brand. A trusted neighbourhood institution, refined over 15 years.

HERITAGE

Experienced, but warm

Fifteen years of hands-on care, still delivered like family.

POSITIONING

Premium, but approachable

Salon-grade results without the intimidation.

FORMULATION

Natural, but practical

Ingredients you can trust, results you can see.

GROWTH

Established, but evolving

We keep learning and keep moving with the times — new techniques, new research, new technology, right down to our automated, AI-driven membership programme.

Client-Centric Technology

Built around our clients — automated and AI-driven

Fifteen years of grooming taught us that the care shouldn't stop when your furkid leaves the studio. So we've put our clients at the centre of everything we build — starting with an automated, AI-driven membership reward platform that links directly to this website.

MEMBERSHIP

Automated AI rewards

Points accrue automatically across grooming, spa and product purchases — no cards to carry, no tallies to chase. The platform recognises your furkid and applies what you've earned.

PERSONALISATION

Care that remembers

Grooming history, coat condition and product preferences travel with your furkid's profile, so every visit picks up where the last one left off.

AUTOMATION

One connected platform

Membership, online store and studio all speak to each other through this website — reminders, refill credits and rewards handled without a phone call.

Milestones

15 years, one gentle philosophy

2011

Petitudo opens its doors in Singapore as a natural pet grooming studio.

2011 – 2020

Grooming reputation grows across Singapore; the team begins formulating its own natural shampoo and spa products in-house.

2020s

Natural Go-Go launches direct to pet owners and through partner retailers; the Petitudo Cares refill programme begins.

2026

Petitudo unifies its content, online store and automated AI-driven membership reward programme into one client-owned platform.

Petitudo Cares

Doing our “pawt” for the environment

Our Reduce, Reuse, Refill programme gives empty Natural Go-Go bottles a second life. Bring back your empty 250ml bottle and receive a $1 credit — or buy your next bottle refilled at $20.90 (u.p. $27.90). As part of our wider CSR commitment, we place ongoing emphasis on resource sustainability and community-service initiatives.

Our in-store refilling and UV steriliser station

Come meet the team